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February 18, 2016

When you market a product, you can either be emotional or rational appealing to your target customers. A good example of former one is a LV luxury handbag or a Cartier diamond necklace - you created a concept and touched the emotion of your customers. In the latter case, think about a cellphone subs...

January 29, 2016

Long time ago, I used to think that being in a top programme like Global Business or Quantitative Finance is an admission ticket to the most competitive jobs. Even longer time ago, I used to think that graduating from one of the best highschool in Hong Kong guarantee success in college admission. As...

January 29, 2016

 

I still remember how clueless I was when I first got into university. As soon as I figured out internship is very important, I started sent out cold, physical letters to all banks that are on Hong Kong Monetary Authority's list. Surprisingly, I did get some interviews. That experience was precisely...

January 29, 2016

Job application is a very long process that lasts for months and years. Unlike a school course, the result of an application is far more than a recognition of your effort during those few months you worked on applications, written tests and interviews. It also determines how your life is going to be...

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January 29, 2016

January 29, 2016

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Product = You; CV = Product Brochure

February 18, 2016

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